You just did the lyriclal equivelent of explaining the joke, joey.

Isn't 'Watch This' supposed to focus on movies that most people *haven't* seen?

By about episode 3, where Don abandons his daughter's birthday party, the fundamentals we know and love/loathe are all there.

It goes overboard in the pilot, but after that I don't think it's a legitimate complaint against the show. I've never seen Mad Men as specifically 'about' the 60s.