Thank you, thank you, thank you for confirming I am not a hipster.

So seriously. Last episode seemed to have had an easter egg. Wasn't Don asked to "fix the broken Coke machine" by that Motel owner? And he goes on to say "they want me to buy a new one, but I like this one". That's the Coke dilemma of the 80s in a nutshell. And seems Don is asked to "fix it". To me this means…

Isn't it smug NOT to have a game plan?

The horse metaphor: I think the horse dies because it was slowly getting used to the presence of humans ("It usually runs away"). Rick's group is this wild horse, and they are being domesticated.