I get that it's probably bloated, and is a bit like robot SEO keyword cramming to appeal to a demographic. But, I had a nice couple of nights reading it and was entertained. It's the movie equivalent of sugary cereal .

I wondered this too. I believe the aggrieved party here that is being hurt by google are other (European?) comparison shopping websites. Which, seems like an awfully small segment of the internet population to be charging over 2B.

An Asian manufacturer could take the idea for this and start selling it in about 5 seconds. There is nothing proprietary that they can patent.