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KirkH
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That's how I took it as well. There's a very subtle running gag throughout the whole series where he will occasionally try to befriend some of his marks. If I remember correctly, he even started doing it in the very first episode with the "poo yogurt" guy, asking him if he'd want to hang out sometime. Of course,

It amazes me that MTV at some point gave up being relevant in the music world. They could have kept it going with their web site and who didn't love "The Week in Rock"? As others have mentioned, they're just a reality show channel now, at best.