They have to be seen as award worthy before a new, suitable category would exist, surely?

I'm. Hearing a distinction without meaning here. Some mediums may be interactive, if the artist wishes. Video games are inherently interactive, by nature instead of artist will….but some mediums are not interactive at all, again by nature instead of artist will, and we've considered those art forever. Limitations…

http://www.reuters.com/arti…

Dude, almost every commercial and show that displays a screen does this, it's not remotely unusual.