Interesting thoughts. The Mustang crossover is another example I can think of. I suppose it depends on how important the name is for the buyer. If the person wants the off-road capability they’re going to buy the Bronco. If the person just wants the Bronco badge though, they have a much cheaper entry point now. The…

Personally, I salute you for taking another HHR off the road.

I would LOVE to see a world where Mazda has a competitor to the new Z, but I’m not interested if it has a rotary.

You know what they say, something something appearance reality whatever. People want to be able to say they have a Bronco, even if it could barely get them to a hiking parking lot.

Ugh yeah. As a morning person I’d love to start grinding and cutting at 7am, but I can’t bring myself to be that neighbor... Goals for the next house.

That is definitely the cutest garbage truck I’ve ever seen.

Pair it with a ZF 8 speed and we’re good to go.

I’m with you. I have a Jeep with 2 doors off and the rockers panels out, waiting for the new ones to be welded in covered in a tarp...covered in snow.

I’m confused. How are people supposed to know you’re all about #overland #offroad #lifestyle if your tent isn’t on your truck at Whole Foods?

Until your last sentence I was unsure if you were joshing us about or not.

Is there a website that judges car companies on ethics? That’d be an interesting read.

“while also packaging things tighter and with hand-built tolerances that Tesla’s mass production factories can’t manage”

“The project’s sheer scale and $1.5 billion price tag are impressive, but one feature immediately caught my attention.”

Gotta put those people to work building something!

Has anyone done a deep dive into how pininfarina continues to exist?

Screeching metal, that usually means something has gone quite wrong. The best case scenario is a rock stuck in a brake caliper. A close second is any noise that cannot be reproduced.

I’ve already had a few hair-pulling conversations where someone has said they or a friend have a Bronco and I have to spend 5 minutes finding out that they do not in fact have a “Bronco”. It’s a brilliant plan on Fords part, but it also sucks. Maybe if the Bronco...Bronco had an actual name it would be easier.

I don’t disagree that there is that type of buyer, but as someone with a Wrangler in the driveway I’d still really like to get a Bronco next to it. I think the larger audience is looking for something that is big or can be jacked up with big tires and plenty of space for light bars.

Jeep should start including whatever the Bronco Sport competitor is (Cherokee? I really have no idea) into their numbers.

Surely there can be some way to say “no one showed up so we didn’t fly” and not have it count against them.