You missed it the first time around, why am I required to elucidate further?

The average driver doesn’t care which wheels are driven...

Oh, I certainly think people will buy them, I just don’t think they’re going to siphon off any business from the German Marques mentioned.  You make a good point, the Germans ARE trying to move downmarket to pick up business from brands who are not traditionally rivals.  Would you buy a loaded V6 Accord/Camary at $30k…

The very significant difference is that the above referenced brands didn’t have the image problem that lead to Genesis being spun off...

THIS, among other things...

Yup, Lexus IS basically a rebranded Toyota line though, Toyota never had the stigma Hyundai still has.

*You’re

2021’s aren’t shipping, for many manufacturers, they aren’t even being build due to supply chain shut downs. I think what you’re going to find is that dealers aren’t going to be as desperate to unload relatively fresh inventory as would be normally expected. Now, you WILL see pretty deeply discounted new 2019…

Not driving it doesn’t change the fact that the lessor paid for it so that you could drive/not drive it.  They’re just looking for their money back.

You think Genesis is going to be a benchmark for asian car makers to follow? I’m assuming you’ve not heard of Toyota not that they’ve been making electric vehicles for a couple years OR that they’re figured Luxury out and ARE an actual threat to BMW/MB (so much so that both at various times, have stepped their…

Yeah, Honda doesn’t seem to know WTH to do with Acura nor does Nissan with Infinity....

Yup, you missed the point.

Doesn’t have to be... what is Genesis?  Glad you asked, it started as a Model in the Hyundai lineup and executives realized no one was ever going to spend REAL money on anything with a Hyundai badge so, they spun the company off as “something new” but a Hyundai heart beats in the Genesis chest.

People entering the luxury space have Lexus and infinity but the aspirational Marques are still BMW/MB with Audi snapping at their heels...

See my above response.

Sure it is. It’s not a rebodied Hyundai which isn’t what I said at all.

Yeah, we call them the “I-Pass...” customers wanna spend a LOT of time talking about them, are SUPER interested in every aspect of them but all of that time and interest rarely turns into ink on contracts. It doesn’t help that there’s virtually ZERO support from captive finance to make leasing them competitive…

“Compare that price to $53,900 for the 530i, $54,050 for the E-Class, and $54,900 for the A6, and you can see why a lot of people think Genesis is giving itself a shot. It’s also cheaper than the Jaguar XF, which starts at $51,100, as well as the Lexus GS, which starts at $51,065.”

Dealers always RDR cars to capture trunk money that may be going away. Dealers also put x number of cars into service loner status a) to capture incentives/meet model targets and b) to capture profit from the manufacturer for “rental days.” (That free courtesy loaner you’re driving is billed out to the manufacturer…

A) you’re not going back far enough. I’m talking about “from the beginning” not necessarily now. Also, what trust has any retailer built with you to justify their prices?