It’s almost infuriating how much they don’t get it.
But that’s OK, no one under the age of 40 gives enough of a shit about domestic vehicles anymore, and that number isn't likely to rise.

Oh Lord, those ads...

You’re right. Advertising that bashes the competition, makes feature by feature comparisons, or tries to convince you that the product is hip usually are ineffective when they are trying to fight the market leader, especially when the leader is “cool.”

Vs