…alsopleasedontmurderpeople

That's a solid marketing message, though I feel like the asterisks and disclaimers after encouraging people to be Feyd would break the interwebs.

The hard thing is, the reality of it doesn't really matter. If you suffer from low self-esteem, body dysmorphia, or simple nerd PTSD (which is often how I describe my reaction to traditional gyms), it doesn't matter if anyone's actually looking at you or judging you. The problem is, you *feel* like they are, because…

Roswulf - These stories are WAY over-playing the theming aspect. It's the part the media grab onto, because they need a gimmick to understand what we do. We don't work out in costume. We don't pander or condescend. What we are, in truth, is a gym that caters to people for whom traditional fitness offering are…

Thanks, Velocirapstar. Also, please tell me you are making an album under that name ;-)

@sambarsanti - I’m one of the partners at Nerdstrong Gym. I’d love to talk to you about what we really do here, and have been doing for almost 2 and a half years. IGN’s reportage wasn’t very thorough; your re-reportage is even less so. I'd be happy to talk about how the gym came to exist (sort of accidentally), why…