I’d agree with you if your assumption of ad execs is correct. One of the things you learn quickly in the industry is that there is no correlation between titles and competence. The manufacturer I currently do work for, I was once dictated to change their brand name to a non-brand font. When I cautioned against the…

I’ve worked in the ad biz for 20+ years and have read much today about this campaign. I see this having three possible origins: