I can only imagine his face as he reads golden lines like this one

Sir Ian looked like he really, *really* didn’t want to do this, man.

It sounds like it suffers from the same thing a lot of fantasy suffers from, layers and layers and layers of meaningless crap piled on top of its self in the name of “world building.”

No no, familiarity is fine. For the consumer, at least. Perhaps not for the people who are being ripped off. But still... if someone rips them off but does it better, that might incentivise them to do better as well.