@Goldwings: Caught the moon 2 timing him: I think Topher would make a great Spidey too! He certainly has that dorkish, geeky charm to him. And he's way more charismatic than Tobey Maguire.

@Grymscowl: Ah, I totally see the resemblance! The eyes! Nose too!

@Chernobyl: brilliant.

@TnOdyssey001: JK Simmons stole every scene he was in! Definitely an example of a perfectly-cast role.

The message/concept tie-in is pretty weak. Seems like they just wanted to make the ad for the sake of doing some fancy CGI work.

So, the next logical step is auto-tagging, right? And then Facebook will search your harddrive and upload photos for you? Dear lord.

@ddhboy: Definitely coming in the next 5 years, if not sooner. Creepy.

@wild7s: Actually, I do wonder what the new costume would look like. It can't be too different from the current one. Like, what else could you do? (besides make it sparkle)

@wild7s: At least Spiderman won't glitter...right?

@Captain_Tripps: That dance makes me cringe just thinking about it. What has been seen cannot be unseen, ugh.

@Illundiel: Oh yes. The dreaded—but much too common—glowing screen. Damn it people, put your phones away, your texts can wait!

"See, guys? You can totally get reception on the iPhone 4!"

No sympathy. If you take out a camera and start recording in the theatre, you're stupid.

Coming soon to the next Gaga video!

Woah. Those are pretty fug. At least now they're harder to mix up for foreigners, with the giant neon numbers?

I like that plywood trick.

@tdawgui: Thanks, Steve.

Is it really a good idea to have her scrolling through those phone numbers on the air?

How long until we go full Gattaca?

Neat, love the concept.