Cathy, your responses show a lack of knowledge about the issue at hand. Absolutely no one is upset about Sundial Brands expanding their business into new markets. The issue for customers is that instead of introducing new products they have canceled some and changed the formulas of others so they are no longer as…

Sundial Brands built their business on the patronage of Black women, yet they have been discontinuing some products and changing the formulas of others. Now that their products are no longer effective on Black women’s 4b or 4c textured hair, that is the very definition of “forgetting their base.”

Alas, your assumptions are incorrect. As others have pointed out, the formulas have changed and are no longer as effective. Customers have been raising this issue for some time now.