All that said, it's very common for many professionals in America to carry two phones. One's for work. One's for your personal stuff.

I don't buy it. Every job application I fill out asks for a name right on top.

Sounds like you missed your peak time to intake caffeine. Or, you are always an insufferable ass.

Unless the goal isn't to sell the maximum number of products, but rather to hype products. If that's the plan, it's already working.