Thats not a logo, it’s a physical object. Traditionally, a logo is supposed to a glyph. That glyph can be extruded into a badge, you don’t start with the badge.
Graphic designer here, and I disagree. Less is more and that can’t be better illustrated than when we take a look at Saul Bass’ work:
Logos aren’t supposed to be realist masterpiece paintings, full of artificial light play and shadow work. They have to be able to be recognizable and cohesive in various sizes, from extremely small to huge, in print or on screens, in color or in monochrome. This is exactly why the best logos are very simple. It’s why…
What are you talking about? Logos have traditionally been flat. I think they look far more timeless but with a modern twist now. Shading and gradients aren’t new technology. Artists have known how to emulate 3D objects on a 2D surface.
My favorite example of logo simplification is Starbucks. Each revision zooms in a little bit; additional changes are very minor.
NY Times: At Volkswagen, an old logo becomes new again
Time to dust off the old alternate headline roundup:
Hey, kid. $20 says there’s nothing in this trunk, you get me? You should be careful around this lake, kid. Lots of accidents happen at lakes. I’d hate for anything to happen to you.
$20 says there’s about 4 oriental rugs in the trunk that are about to be introduced to some cinder blocks and some water.
Improvement is hiring Doug to ride shotgun and operate your stereo.
Drive one and tell me how stale it feels.
I don’t think it’s a vendetta against updating their line-up, so much as resting on their laurels, and enjoying all the money they’re making on r&d that’s been long paid for. The only real issue, is they waited just a bit too long, and now they’re faced with all the issues mentioned in the article, and instead of…
This really isnt that crazy. The original miata was made for 16 years, the 2nd gen camaro for 13. Cars being redesigned after 2 years and replaced after 6 just passes that prototyping and tooling cost onto the customer, which is why we see 6 figure camaros now. Make cars longer, sell them cheaper. Stop using the new…
The year is 29371 CE.
FWIW, VW dealers have historically sucked horribly. It actually took Dieselgate for them to play nice again.
They’re letting their big heads get in front of the actual reputation. Just look at the Stinger, and the fact that this thread even exists.
This needs to be the ONE and ONLY answer acceptable against that GranTurismo. I’d argue it’s one of the sexiest modern looking cars. Period.
A 10 year old Aston Martin Vantage. Looks better than the Maserati and you won’t be perceived as a douche.
Can be found all day under 50k, coupes, convertibles you name it.