bobboniface
bobboniface
bobboniface

He actually looks kind of like me.

Yes, but it's powered this time. (also we're sitting in an Escalade right now)

Let me bum $3K for you, I'm good for it.

We don't put any painted silver trim on the car, if you're referring to the galvano grille surround that is a plating process just like chrome (it's a satin chrome).

It depends on what brand of car. With Cadillac oyu start with styling. But aero is big for performance, wind noise, but there are a lot of styling elements (blade on taillights, prominent spoiler, our roof design) so we spend a lot of time designing in the wind tunnel. But it all starts with styling, it has to look

We do not see Lincoln as a direct competitor for Cadillac. Period. At all.

Wait and see on the CTS Coupe, we think the ATS Coupe will capture a lot of the buyers. Product development budgets being what they are, we can't build coupes, wagons, and convertibles of everything... though we wish we could. We're placing our bets in expectation of the highest return. Sometimes the coolest car is

Elmiraj is still in the study phase, so we haven't committed to producing it at this point. As for powertrain, I design the bodies not the powertrains.

They will, we said that all the cars will get it at model year turnover.

We had a lot of thoughts about which powertrains to put in that car, but obviously that car has got to be our lightest most nimbler vehicle in the range, so a high output V6 and inline-four was the best solution for that car for chassis dynamics.

Well, I agree, both images are red.

The lights, that's part of our nightime signature and the lower one serves two purposes because they're also our turn signals. Cadillac designs aren't for everyone, but it's the statement we want to make.

Same reasons, but it's easier to do hard-top coupes. Side impacts are still a concern, but the workaround to get there are more feasible.

We look at the Germans, like BMW for vehicle dynamics, to target (or surpass). But in terms of design we're not really going after the German brands, we're more like Jaguar at Maserati and appeal to the right side of their brains, less pragmatic. And on the technical side I think with the chassis dynamics we're

No, it goes the other way. I mean the product influences the way we market the cars, and vice versa, but I don't get to specifically have impact in that realm.

It just comes down to business cases, how many you sell, versus how much does it cost to develop the vehicle. Traditionally, the wagons haven't been very large sellers. I'm glad the current one exists and I'm a wagon fan but it's hard to make a case for a wagon.

What do you mean by that?

The issue comes with structure at the b-pillar for side-impact, it makes compliance with side impact regulations difficult. I agree the appeal is there though.

Actually, technically they can because putting a crisp edge on the corner of the car is good for aerodynamics, so much of our lenses now have a blade in the lense that's mostly their for aerodynamic purposes. So, yeah, you could actually do it. Not like the '59, nothing that extreme, but a little bit goes a long way.