The numbers NASA kicked around for the shuttle were $10,000 per pound of payload, and Space-X claims $9,100 per pound of payload:

Virgin Galactic’s tech is of dubious value. It’s pretty much tailor-made for short suborbital tourist hops, and has no good path towards anything actually productive.

The real question about Wrangler vs. Bronco is not it’s off-road capability or it’s engine type. This is an image vehicle. Sure, a small minority use this for fun off-roading, but most people buy this because they like the way it looks. The question is: will the prospective Jeep buyer be willing to buy a Jeep-looking…

Agreed. The Bronco will be a good choice for people torn between getting a Wrangler or a 4runner. 

Many other commenters beat me to it; the Bronco without a V-8 isn’t a dealbreaker for most. Didn’t seem to dent F-150 numbers (I didn’t look to see how many buyers opt for the V-8 there). For otherwise a very well-run debut by Ford, I am a bit surprised that they didn’t start right off and offer a hybrid, something…

Plus reliability is always a bit subjective, especially word of mouth.

A well-designed hybrid would actually be a good thing for off-roaders. All that torque at zero RPM will make crawling over uncertain terrain much easier.

V8s and manual transmissions are alike. They are increasingly being out-performed by alternatives to the point where their objective advantages are diminished or completely gone. People select them largely for subjective reasons.

I was watching Princess and the Frog with my younger kid on Saturday, and thought “man, I could really go for a beignet right about now. They can’t be that hard to make.” Turns out they’re not, but the recipe I used did give me a literal crap ton of beignets, so I ended up sharing with the neighborhood. I passed out a…