To be intentionally pedantic from someone with an IBA license plate frame: “Iron Butt” is the endurance riders’ association, or the official name of the Iron Butt Rally (IBR). The IBR is the ultimate test of endurance riding. What this article refers to is the “SaddleSore 1K”, or, 1,000 miles in under 24 hrs. Even on…

This is true, their bikes are low tech and much of their r&d and tooling expenses were amortized long ago, and lots of people are willing to pay a premium for the brand. The margin per bike is very healthy, they just need more volume.

Well it’s only surprising in that it came from a horses mouth. Pretty well pegged.

They also make soap:

A lot of fuss over a T shirt company.

Harley Davidson: Continuing to Harley Davidson

I on the other hand, am ecstatic to watch them swandive off a cliff. Their annoying customer base, with their loud pipes and general dickheadedness always reflected poorly on the rest of the bike market.

I wonder how much of that profit is from HD branded merchandise.

No really - I wont miss these loud fucking monstrosities driving my by house at 2 AM. I wont miss boomers buying Harley Davidson jackets and Pickup trucks. I wont miss anything about it.

This! I’m over that way (Iowa-Wisconsin-Minnesota) nearly every week. Cruising low 60s in a 55 zone (rural two-lane), I often overtake groups of 3-6 riders cruising at 50 - sometimes even slower. I move to pass, and they speed up. Then slow down again. Assholes. (But let’s not talk of the Driftless/river area lest…

We had neighbors in our quiet school neighborhood move in ( the same house is always turning over new renters when the rest of the street is owned) who had bikes, which was fine. i didnt mind when they would come and go during the day. The problem was when they would invite biker friends over at 2am in the summertimes…

I am 100% here for this. I agree totally.

Ugh, I used to live close to a bar that catered to bikers and their fucking exhaust notes kept me up through the night, and were worst around bar call.

Amen, the roads are getting quieter by the year!

The headline mystifies me too.There’s no way this can be anything but good!
I’ll be absolutley stoked to to see the end of that whole scene.
Most owners were either genuine criminal assholes or -especially in the last 30 years- pretend assholes.

More than that, I’m delighted. In Fridley Minnesota in 2010, a loud pipes shop opened about 600 feet from my house. It drew bikers from miles around. All hours of the spring summer and fall, they’d open the throttle on the 60 MPH highway adjacent to the store and half a black from my house. You couldn’t sit outside…

I, for one, am completely satisfied to witness the slow demise of one of my least favorite brands. 

don’t let the wall hit you on the way out...

Americans believe not everyone should be paid equally because their output is not equal. Go ahead, head on out to Mexico or Canada.

Please do, we won’t miss you.  This is a country for winners, we know what you are.