Yup, free is not always the best. Regards of the price, there are also important factors to be considered such as file format support, conversion speed, dvd ripping, etc... I great my full credit to Video Converter Ultimate, which was previously reviewed in here: http://www.imoresoft.com/video-converte…

Add my two cent to Video Converter Ultimate for its faster speed and user friendly interface. It can convert videos to 300+ formats and rip dvds as easily as the other ripping tool. Here is a the feature list and user tutorial, definitely worth a mention in here: http://www.imoresoft.com/video-converte…