Until the outrage pours in and the NFL “donates” his fines to breast cancer research to cover its ass. Then Bob Costas will dedicate a halftime segment to covering the generosity of the NFL, just walking slightly off camera to blow Roger.

Companies also have PR departments that can help them look like they care as much as possible, and help them avoid looking tone-deaf. For a league that purports to be as sensitive to public opinion as the NFL, this is remarkably tone deaf.

I’m really not understanding how anyone can still be shocked by this at all. The NFL is a company. Companies do not care about your mother, they don’t care about being socially responsible, they don’t care about anything outside of making money and appearance. They care about APPEARING to care about many social issues…