It's a pretty normal thing in the watch world and while I agree with you (although I have no interest in the watch on any level), offering up a balls-to-the-walls expensive model makes sense, and it's something more watch makers do.

I'm very British, yes. ;] Crisps, monocles, chips, biscuits, trousers, lifts, dual carriageways, sweets, lorries, ice lollies, candy floss, mums, colours, cheques and tyres. All that.