To be completely fair, I think they’ve only completely dropped the ball this hard twice before.

One, Captain Marvel, because it’s just kind of a nothing movie that gives Carol no actual personality, is super confused in its own messaging, and only really exists to set up Carol for Endgame.
Two, Thor: Love & Thunder, for…

Maybe I’m wrong , but given the critical dislike of the show , I’d say the character will get shelved and with a ..uh it wore off ..or something like that.

Oh. My. God.