How does Eminem fall into that grouping?

Since getting Moviepass, I’ve been to the theater way more than I would have otherwise. I’ve seen movies I never would have considered paying for. I’ve also been more willing to spend on concessions because it feels like the ticket doesn’t cost me anything. Moviepass pays the full ticket price so the theaters aren’t…

From what we’ve been told, movie pass still pays full price for every ticket sold, to the theater. So in essence, the theater doesnt lose a dime.