Um, because it is terrible? What a disappointment. It now feels like an elaborate response to a dungeon master asking, OK, what is your characters backstory? Learns about sex from a fairy, ninja powers, talented musician, no one understand him, gifted magic user… We get it, you have 18s for every attribute too…

@buzz - is there a video?

I liked it. Snarky Oprah uplift for cynical nerds. Comes real close to accidentally showing emotion and inspiring thick lenses girls but is layered with a comforting level of comic shellac.

I enjoy Gladwell but always end up feeling like he has just brilliantly and profoundly explained the obvious.