She constantly wears wigs and face-coverings and assorted weirdnesses because it probably allows her a degree of anonymity. She can pull off the wig and scrub off the makeup and go out like a normal, unlike most celebs.

Lucy Davis as Pam's mom
Dear Nathan,

You win.

Yeah, I think The Hater has been tricked by Jezebel's usual "take something out of context and freak balls" approach to journalism.