The problem with marketing directly to hipsters…
The problem with marketing directly to hipsters is that they will probably reject it for the most part.

Random Lolla Observations
-It's strange how people will turn their backs to a band playing nearby to watch an empty stage in anticipation of another band coming soon. I can't tell you how many people were staring straight ahead at the barren Bud Light stage for NIN when The National was playing a great set right there.