Advertorials. That weekly responsibility has now fallen to Glamour. Though Jace Lacob at Buzzfeed and the TV writer at eonline were guilty of some extremely egregious articles over the last two weeks.

And the chief critic at Vulture favorably compared the show to Mary. Tyler. Moore.

From this day forward, November 22nd will always be synonymous with tragedy.

Well, perhaps I can explain the vitriol. I can't stand "The Mindy Project." Now, I've never watched the show, nor do I intend to. Because you know what? I don't watch trash. You know why? The place for trash is in the gutter, not my mind.

Spot on.  "The Mindy Project" is actually a self-promotion campaign disguised as a sitcom.

Also, "stunt casting" is traditionally done in May and November, when shows need to juice their audience numbers for sweeps weeks.  Friends and 30 Rock usually limited special guest stars to those months.

"Just because you hired Tina Fey's writers, don't make you Tina Fey." — Mike Ehrmentraut