WEll, you see, the way it works very often is that if you pay a lot for something you value it highly—-it's a lot more certain than paying a lot and then actually evaluating the result.  See wine, tattoos, membership in the Marines and similar groups….

Also, before rock, 'degenerate "jast"' music; in Vasily Aksyonov's "The Burn" a character recalls listening to Coltrane[?] pressed into a chest X-ray….