Wow, so they launched an entire TV ad campaign around a feature that doesn't technically exist yet? That's pretty ballsy.  At least Apple gives you cool new functions that definitely work before building commercials around them.

How well does the remote play (PS3 link) work? They were showing commercials throughout the NBA games yesterday, highlighting the fact that you can play your PS3 game remotely on the Vita as you go to your crummy job and be a productive member of society, instead of just sitting at home all day.