It’s really difficult to take such an article seriously with the way the author seems to be grasping at straws just take a swipe at Amazon. If anything, it just adds to the noise and the feeling that it’s simply fashionable to trash big companies but for little actual reason.

you get someone’s whole life .... as in their FB account, WhatsApp chats and possibly email. To actually impersonate someone in a meaningful way you need to spoof their ID, not prank their wife on Instagram.