Advertising your own city is a cultural aspect of Japan that the West doesn’t do, but actually it’s really common here. People who are fans of a mascot (there are tons of those here) for a city, or an anime/movie/etc set in that location are a great market for new tourists, especially for a small city without much…

But those aren’t based in that city. The reason this city is using this anime for their posters is that it is set in Minokamo.