LOST title-dropped almost every week.

I'd just say that Mad Man wants you to discuss more about the inner motives of characters, less about plot points. (Which is incidentally also how to think of LOST.)

Also, he didn't need to show the pitch, etc. because the commercial basically is the pitch. I like to think it was the one idea of Don's that came whole and intact and wasn't watered down.

Schrodinger's Mob Boss.

My big interpretation of season 7's back half is that Don enters a twisted version of the America he was trying to capture in his work, so of course I love your insights here.

Is there anywhere I can read up on Weiner's writer's room? I never followed the backstage stuff, so most of these comments I'm reading about fights are news to me. I'd love to delve into to it now, though.

Also, it's a bit deeper than just an ad. In essence, Leonard IS the product. The "actual" product—a Coke, a hotel, a Carousel—is just a container for Don to put people's identities into, shape who they are in a more seductive way than art or science can.

50 Shades of Coke.

Glen's helicopter… shot down… by his fellow soldiers.

He also gave him a scar.

I don't know, you're just a funny guy.

All I'm gonna say is I already called it: Leonard is series MVP—

My chick saw his last flick. She said in the end she should have either scalped the tickets, or just used them for T P.

Ugh. Don't remind me.

Give us back Rabin!

Does this man have a proofreader?

Kings of Comedy wear suits like this.

Yknow, you're funny.

That was my first thought seeing the headline. Maybe something similar to what they did with The Hustler/The Color of Money.

He was the nation's biggest box office draw from 1939 to 1940!