I don’t think you understand what I mean by the Marvel Brand. I’m not talking about the company or its health. I’m talking about the name Marvel meaning something that the name DC simply does not. One of the biggest thing Stan Lee did in the 60s was to establish Marvel as a brand across all of its books. No matter the…

You mean, by crediting them in every book they drew, at the time when this wasn’t standard operating procedure, and in giving them visibility by making them part of the selling point of the product?

Interesting. I count myself among those who have a passing interest in these movies. I like the action and the special effects but I’m not emotionally involved at all. It seems to me that this movie is promoting itself as the do-all, be-all and end-all of superhero movies. But how can it be the end when Superman,…

So, if you don’t care about the Marvel characters that are in this movie you paid to watch, you won’t care about what happens to them in this movie you paid to watch. Got it.

“If you’re already a fucking cynic about literally everything, you won’t like the thing other people like”

Saved you a few thousand words

I mean... it’s the end of this arc of films. Of course it’s going to play out as a conclusion for some of its characters. It IS an ending. I don’t mean that in an ‘the end of an era’ way, I mean in the way that a big comic arc ends. It has a conclusion, even if some of the characters involved are still going to…

Man who doesn’t invest in characters or plot, because he can’t get past cynicism for the industry, doesn’t like movie about those characters or their plots. More at 11.