What isn’t mentioned in this article is the overall motorcycle market, which is declining severely. Harley’s market share in the US is still close to 50% but keeping the same percentage of a shrinking pie is a losing proposition.

“I think the company has no future unless they do something really dramatic,” Gordon, the Michigan business professor, said, adding that the company needs a machine that is “so cool nobody knows it’s a Harley.”

HD has had over 100 years to figure out how to run a profitable business. At this point, everything they do should be making them money. They aren’t debuting new tech nor radically updating their designs every year.

I noticed that t-shirt trend a long time ago. Every time I’m stuck in traffic with a guy on a Harley (in the summer at least), it seems like they’re wearing a t-shirt with a dealership name on it that’s from out of state. It’s kind of weird when I’m traveling and see one from the dealer nearest me.

What??!? I don’t understand, all the cool/hip young politicians are riding Harleys these days....

The other problem they have selling to my generation is that they sold so many bikes to so many boomers that garaged them and barely rode them that the used market is enormous.

Ah, I hated the movie when I first saw it, and probably can’t watch it again. I think I recognize Coppola for a great talent, with vast solipsism that can’t be shook. She’s got an incredible eye, and tension specific to her living, but I couldn’t tolerate the flat borderline carcitures then, and think less of them…

Does anyone else not comprehend ennui? I mean I understand the definition, I also understand lack of motivation due to depression but languorous ennui? A puzzle. 

Another thing us “millennials” (love how that’s Become a derogatory term) dislike about Harley’s: They’re fucking loud and obnoxious. I get it, I get it. “Gotta be loud so you can hear me coming!” Really? Because I can hear the crotch rocket coming up behind me just fine, and I don’t feel his exhaust note in my ball…

If you go into most motorcycle showrooms, whether they be Honda or BMW or brand X, you will find a full line of motorcycles. If you want a naked bike, or a sport bike, or a cruiser, or an adventure bike, or touring bike, they’ve got something for you.

They’re soooo damn expensive! There’s really no entry level Harley when you compare it to entry level of every other competitor. It’s hard to get into a brand when even if you’re okay not fitting the image, there’s simply noway any of it is fitting your wallet.

Maybe they’ll keep lowering production numbers and become v…

The F&F movies are basically Dodge commercials now...so there’s that.

You spend all your life from your childhood wanting one until you can finally (barely) afford one only to realize that everyone else has one and you are once again indistinguishable from the masses.

The root cause is the concept you’ve been sold on....

That owning a Harley is a benchmark for success and that owning one makes you more American, more special, more one of a kind....

But the benchmark is more of a signature on a bank form... and you know what they say about “when everyone is special”, and your bike…

Proof that a company can’t survive financially just on cosplay. 

The brand is absolutely a fashion brand, and it’s incredibly difficult for fashion to remain relevant. It’s very difficult to keep up with changing trends while still maintaining the brand image that Harley needs to sell bikes.

It has taken me a while to get rice down. Any recipe I find I subtract a minute from the cook time and always do quick release.

Well at least we can all agree that they’re both the worst. 

I’m so glad someone else thought that scene was messed up! It really bugged me about the movie.

And why is her phone on Low Power Mode at 41 percent?