Add in a 4BT as an optional engine. And add in a 6.4L Hemi as another option. I bet the sales would double maybe triple.

I got my 2013 JKUR in Commando Green for $32256 in 2013. Of course, I then lifted it, installed real bumpers, flat steel fenders, real rock sliders, 37" Toyo MT’s, a Magnuson SC, dual battery setup, a Gobi Stealth rack, a 9500 lb Warn winch with an air compressor, a rifle rack, an interior rack, some lockable interior…