oh i had that feeling long before the PR blitz.

my eyes just rolled so far back i have to go to the hospital.

sometimes something is just annoying whether it makes logical sense to be annoyed or not.

the selling point and marketing materials was essentially ‘this is the last appearance of beloved hugh jackman as wolverine in a serious, r-rated movie. superhero movies are serious and we are sending him off with love and respect’

yeah that’s the flipside isn’t it? every few years they panic and go ‘okay reset! we need new readers!’

she had a funny review of the departed on letterboxd.

it still dilution no matter how you slice it, but IMO it’s actually another problem that these things don’t talk to each other as much as they should.

this is what comment sections are for, thanks!

“The hope is that, like the comics, you can just pop in anywhere and have a satisfying experience.”

this is so refreshing to see, a classic av club piece. keep em coming.

no writer anywhere writes their own headlines unless they’re entirely self-published.

also i mean, take a quick look at his non-marvel work and tell me he’s a movie star outside of that.

the shawn levy of it is really preventing me from being too excited. also the entire production was completely fucked with 2 strikes, so i am expecting it to be pretty shaky.

hit man was incredible i can’t wait for everyone to see it. also him and edgar wright doing running man is so perfect i have to temper my expectations.

‘happy to announce our brand partnership with one clothing store in chicago’

i really think this whole ‘oh you can just follow your general tastes within this brand’ rebrand is a recipe for disaster. people love to act like ant man is ‘a heist movie’ or winter soldier was ‘a political thriller’ but heist movie fans and political thriller fans did not show out for those movies, it’s ‘comic book…

popular actress forced to withhold personality online due to maniacs, spins it as ‘be more thoughtful’.

100%. he brought some charm and goofiness and i can’t imagine how hard it is to inject personality into gigantic projects like this. i’d love to see him back into guest-mode, though.

david leitch also can’t shoot a joke to save his life.

surely there are differences in the exact products, but my point was more that these products worked so well at the time because they were alternatives and fun distractions.