No, the soap line would have worked perfectly, because Mathis looks and acts like a child. Which is fine, if you can make it work for you. That is, in sum, the difference between pre 1960s America and post 1960s.

C'mon, this is exactly the kind of analysis newly superficial Ted Chaough would be happy with. Don told Mathis what to say, the soap thing, and Mathis ignored him. Because he wanted to be Don, when he is actually a petulant child. Whatever Don is, he is a man. He spends the whole episode in a fatherly role, mediating…