Christoforo is a marketing genius; its worthy of Mad Men. Talk about building brand awareness for a product that went completely ignored this holiday season. In fact, no amount of traditional marketing could have acquired this much attention for a product like N-control, especially considering how small these guys…

What Sony has in their PSN service agreement is a mandatory arbitration clause. These clauses are common as dirt in modern contracts. Yes, Microsoft uses a similar mandatory arbitration cause in Xbox Live, but most companies also have these clauses as a requirement for employment or any other modern service.

Excellent article. Jalopnik "gets it".

Its pain in the ass to get your money back from this style of vehicular vandalism. Basically, it means paying for it out of pocket, or via insurance minus the deductible if damages are large enough, and taking him to civil court. If you win, then it means you have to collect from him, and it can be hard if he…

You may be thinking of Firestone, as it's an American. The Firestone family are actually related to the Ford family. Both famous American families and brands; Henry Ford and Harvey Firestone helped created the Ford Model T. Which is where your confusion may come from.

People so quickly forget that Toyota already showed a FT86 with a turbo in the form of the FT-86 G'z Sport. It seems to fit under the hood without much problem, we see the intercooler up front- so no need for Scooby-style hood scoops.

Toyota showed a mid-engined 3.5L V6 hybrid with AWD today at the Tokyo Autoshow. It weighed 3,300lbs. The great thing about hybrid and AWD is that you can power the rear wheels using ICE and the front with electric motors. No driveshaft running through the car.

Well, the MX5 is the best selling roadster in history. Its got 900,000 sold now, and the MGB, which the MX5 was inspired by, was also a massive sales success. The MX5 has even been named by the Guinness book as the "best selling sports car":

First off it isn't a neutered two-seat roadster. Even for its day, the original Honda S600/S800, Austin-Healey Sprite, Triumph Spitfire, Lotus Elan, or MGB weren't very fast either. This is the type of roadster its trying to be. More S800 less S2000.

Let's think about the concept of this car. Which is to throw a 10kwh battery and EV components into a lightweight two-seat kei roadster body. A baby-Tesla Roadster.

The Volt has to carry around 3,781 lb. The original Honda Beat, which this car is equivalent to in size, weighed 1,675lbs, but let's assume that it would weigh between the Beat and an MX5, which is around 2,200lbs. I perfectly reasonable presumption as it has no internal combustion engine or its associated…

Actually 10kwh may be enough for a car this size. The Volt, by comparison, has a 16 kwh battery, the plug-in Prius a 4.4kwh battery, the Leaf a 24 kwh battery. Yes, the Tesla has a 53kwh battery but the battery alone weighs 992 lbs and has a range of 233 miles. Not to mention the car costs $100k.

And how favorably do we remember the Mustang and Camaro of the 80s and 90s? The Camaro in particular ended up discontinued after the fourth-gen. The Mustang didn't fare much better, the third-gen fox-body Mustang of the 80s was well hated. In the 80s, due to horrid sales, Ford even thought of making a front-wheel…

Honestly, if Toyota made a 3,500lb car with 300hp V6 it would have been a complete failure. It could also be a 3,800lb porker like the Chevy Camaro. That hypothetical Toyota would be yet another fat overweight coupe on the market. They could probably also throw in their 5.0L V8 which they have in their IS-F and go…

Did you read my post perchance?

The same arguments presented here can be said about the campaign modes of Modern Warfare or Battlefield 3. They are linear cinematic experiences. If Uncharted is Indiana Jones than Modern Warfare is some Jerry Bruckheimer flick.

Its a 4K sensor that can shoot in 2K @ 4:2:2 color sampling. RED, for instance, can only shoot 4:2:0 at its native resolution, as I'm sure this Canon can only do the same at 4K. This is because you need an equal amount of red, green, blue pixels to shoot 4:4:4, which is why cameras like the Sony F35 uses 12MP to…

Personally I'm surprised that Toyota is actually offering a stripped down "Customize" grade that weighs just 1,190kg (2,618lb) and presumably cheaper. Not to mention the fact you can mount Subaru engines due to identical mounting points for the engine. Which means there is a whole catalog of parts already available…

Actually, yes, and easier than you would first imagine.

Eurogamer clearly pulled a tabloid attention-getting move in this review. The image they use is Drake brushing something out of his eye, likely sand, but made out to look like he is wiping off tears with the subtitle "Smoke and mirrors?". Its intentional clicks-for-cash. This 'controversy' is manufactured.