I don't think Coca Cola are particularly involved with cancer research.

Subtle.

Truth time: Ads are always dummied first. They paid to be in the paper, sometimes for specific page numbers. If they paid for color, week often times only certain pages can be in color (for example: front and back, and the pair in the middle). Ads, not stories, are what determine the size of a given day's paper. Sad…

If you're confident, you don't need a guide like this, sure. If you don't care how you look, same deal.