I think that is very much the case. There's also an element of "brown strangers are stealing your daughters!" in the materials I've seen from Christian-led groups.

There's that common joke about Twilight, about how there's no plot until the last 20% or so. Well, Fifty Shades manages to have no plot at all, for the entire first book.

Dude. I bought a box of the Always Infinity Radiant pads on accident last year and it took me half a day to figure out where the weird floral scent was issuing from.