A what?

Well, LEGO had to retcon the name to "Shore Turtle" after the whole Maori incident back in the day.

Then it would be surprising that Hero Factory is nearing its 6th iteration. Can't wait to see the Beasts from Below wave.

Well, those 2 you mentioned are minifig lines aimed at younger demographics, LEGO's main target audience.

So what specific issues do you have with the branding and marketing?

You do know that GregF writes for both series, right? He knows how to bring the same personality from BIONICLE into Hero Factory storywise.

Even then, those were important predecessors to BIONICLE that convinced LEGO to have an elemental theme.

Previous Technic lines were "Throwbots" and "Roboriders" that sound equally bland and generic.

If you mean the TV show, I'll give you that. The Secret Missions novelizations, however, really show how great you can make the series if you happen to have a certain writer for it.

Would like to at least to see a fight scene like this in the background, except with the recent characters. There's great potential for a fight between all the Toa that are still alive and Marendar.

Given how we're left on a cliffhanger in BIONICLE, I'm hoping for at least some dimension hopping to see what's happening in their universe.

I found Hero Factory decent once the second wave came in.

When it's happy:

Initially rejected because Ghost in the Shell is not for kids.

Obsolete? See Case 4 in Dual Destinies.