It's still tangible. It's based around risk analysis and expected return. Each bout of R and D may be uncertain, but if you spend money consistently over a period of time, certain things can result.

Chris Tang Clan ain' Nuthing to Fuck Wit

Hello? Call Kenny Loggins, 'cause your in the danger zone.

Are there drops of his blood in its paint?

Hate Beats, but I think Dr. Dre is a goddamn genius for making so much money off them.

Aeromorphs

They're too busy in Lexus RX350s, Cadillac ATSs, and Acura TLs.

Also known as the game titled "Let's see how good my reaction time is compared to his brakes.".

And chassis. And wheels, and interior, and transmission, and suspension...

Why the hell did the Prius catch on and THIS didn't. Ugh.

It's because there's only cardboard-thin metal and cloth between the outside of the car and the inside. They were built like tin cans.

Cover the headlights for +2 MPG.

$242,000,000 is 3.6% of Audi's yearly profit. (Not income mind you, profit.)

Honestly, race results likely have a much looser relationship with sales than they did years ago, at about the same time when average repairs and simple mechanics passed beyond the range of most people for a production car, since that makes it far less obvious how a winning race car would mean that a road car was,…

That technology has a very real tangible value, not an intangible one, and it's far higher than $242m a year.

It would be a lot more dangerous that way, for once, but moreover: it would be more about the cars and not the drivers, which means much more expensive marketing stunts instead of just having one driver punch the other.

Nissan would use the VK56DE they use in the Altima for V8 Supercars.

Well, imagine if Dodge made a car faster than any Ferrari, cost roughly $50,000, seated 4, and proceeded to win every sports car race it was eligible in for like, 6 years straight. It would vindicate a lot of people's opinions and turn even more heads. A lot of people forget that the R32, when it first came out, was a…