Sigh. Yup, people who don’t know BMWs just don’t get it. Not even “professional auto journalists”.
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Whatever. We live in a materialistic and capitalistic society—it is what it is. I want to know who (Art Director, agency and vendor) produced the piece. Nice job.
Would love to see them couple this mild hybrid system with their diesel.
Because there are lots of people out there who mistaken “different” for “good”. It’s how the Aztek got made.
Chevy is in fact still selling a similar mild hybrid Silverado nationwide today. GM is just, for some reason, choosing not to market it.
Considering their man is the former chief engineer of BMW’s M division, I would hope so.
LOL! You, sir, should be a Jalop staff writer.
It’s Jalopnik. Facts are fake news.
I worked on Nissan advertising from ‘06 through ‘10. I think Nissan did something similar in the past but can’t quite remember which concept car they did this in... This one is an odd mix. The exterior hints at the next Xterra (didn’t someone from Nissan hint at a possible return?) While the interior is most…
“And here’s a raise for a job well done. Sorry we couldn’t give you a raise the past 3 years. After taxes, it’s a generous $20 more per paycheck.”
How dare you question the opinions of Jalopnik’s professional and highly qualified writers. Be prepared to be grayed out. /s
It’s unclear how much influence President Donald Trump had on Toyota and Mazda’s decision
Mazda is low volume too compared to Toyota and Honda. It’s all a matter of context. Porsche may even have higher volume than Mazda. Mazda’s global market share is only 2%.
Right. They’re so bored by the cars they’re in a coma.
This is Mazda’s first since Ford sold their stake in the Japanese company. Plenty of brands with no manufacturing presence in the US. Volvo. Rover. Bentley. Porsche. Lotus... This move is critical to Mazda’s survival. It will shield them, somewhat, from currency exchange fluctuations that always hurt their profit…
4 vs 8 cylinders . There will be some tracks that suit them better. Daytona is probably not one of them.
Find a simple part with same function for each. Price it out. I bet you the MB part will cost you more. That alone is proof enough.
Remember that long technology and sustainability presentation they put out in Frankfurt? I bet you this is the (or part of) co-pilot system they mentioned then.
What’s it to you even if it was??