In design school you’re told to be creative and different so you can stand out. Once out of school and into the corporate system, you’re told to be creative (or be dismissed) but at the same time you’re told you have to do certain things exactly the same way because of corporate/brand integrity.

For sure. Subaru (being pretty much a subsidiary of Toyota) has taken hold of the beige playbook—and making lots of money.

Situation was different then. The cars now are good. But, popular? less than 2% marketshare. And you’ve got people who don’t know the car they are standing in front of is a Mazda when only the badge is covered up. They don’t necessarily need to go all out bonkers like they did in the late and early 90s. But they…

In your opinion. If they’d been knocking it out of the park, sales and profits wouldn’t be where they are now. Read this and note how many times the guy says “we need money”. Mazda Is Still Working On Its New Rotary Engine And It Could Possibly Have Lasers

Silly. “i3" is BMW’s property.

Unrelated, but here are some slides from the same conference Mazda held that I think are big deals and deserve following...

I work for them indirectly now. The cars are very fine, no doubt. But, as an enthusiast (and someone who actually cares) I’m a bit frustrated by their stubborness in forcing Japanese sensibilities on all markets. What I mean is instead of recognizing that certain markets have certain taste in cars (power for…

Ok, but that is in context of the USA only. Mazda’s comment is in a broader context and rings more true to countries where majority of electricity comes from coal firing plants. Where the statement was made, was a global technology conference/forum.

“If their plan going forward involves finding a way to aggressively ignore their shareholders and stodgy older executives, they’ll be more than fine.”

Every time I see/hear “Cadenza” I think of two things that also sum up how I feel about the car:

With English subtitles:

What?? Shipped once? so one shipment from a lithium mine to the Gigafactory. That’s it. Done? No other shipments ever?

Still doesn’t make mining of minerals completely zero-impact. Sorry. Try again.

And not a single ounce of pollution was emitted in the manufacturing of those Tesla cars, batteries, power walls and solar panels. Right. /s

Facts don’t matter. How else would you explain Trump’s presidency??

Isn’t there a hybrid Crosstrek? Toyota has a stake in Subaru.

Honestly, I thought he was making a racist joke.

Toyota is so big and has pockets so deep. I don’t think they care.

Honda? Imagine if they had Toyota money.