This just looks like a ploy to get Prime members who have non-kindle devices to pony up to get access to the library. Since my wife and I have an iPad and Nexus 7 we cannot participate in the lending library but WAIT...if we pony up $10 a month now we can basically.

Are there any deals, or 3rd party suppliers of 30 pin to lighting cables that have the built in DAC like the Apple cable? I need just one and spending the 20-30 dollars seems a bit much.