We both know that a fleet truck buyer is a different buyer than a retail truck buyer.

I’ve got news for you, almost all of those white trucks out there are being purchased by people that are very, very in tune with total cost of ownership. That is literally it, end of story. That’s why they’re white. That’s why they are the cheapest. That’s why they are basic, usually stripper models. That’s why they…

I can speak on this, because I had a contract with a certain automotive manufacturer from Dearborn, and my machine learning application was built to model psychographic profiles in buying segments. (Along with predicted creditworthiness.)

I think the ad itself was hated (before the DWI). Obviously pulling that ad just because it was hated could be a whole OTHER issue given the content of the ad.

The news coming out less than a week after the ad’s debut is problematic, and Jeep’s already received enough backlash for it, so maybe they decided it was win/win to cut their losses with this one. 

Turns out, “The Middle” is actually the part of the road Springsteen was driving on.

Bruce and the officer who pulled him over should have just compromised, and met in the middle and given him a verbal warning.

When you get to a certain point financially, it’s less about ROI and more about spending it before you die. It’s also hard to put a price on sentimental value. My uncle drove a 1983 F150 until 2005 when he crashed his crop-duster. Every time I see one of those trucks, I think of him. In 20 or so years when, hopefully,…

See I 100% get it for classics or something like a 911. They’re special. They were always special. Weekend cars. Fun cars. Sports cars. I totally understand how they get stuck in a garage or barn or whatever. Something breaks, it sits, stuff snowballs. That makes sense to me. But a mass produced truck? or a Honda…

Sure, with the benefit of hindsight to know what vehicle to hold onto, and how somehow in the middle of a global pandemic there would be a website where coked-out buyers pay ungodly stupid sums of money for hunks of steel and plastic.

Canada.

I’m not a FA, but I appreciate his breakdown as someone that is always thinking about passive income and investing and other things. I want to get out of my day job. His summary was a nice bucket of cold water to wake up from the.... “maybe if I find a nice vehicle to hold onto” BS.

It’s completely counter-intuitive to what it’s supposed to be; it’s a preserved work truck. Think about how many many variations of full sized trucks have been built. No one bought one and held onto it. They would have been immediately put to work.

I posted this in another article* while back but I’ll repost it here since it’s largely still applicable:

It’s an old Ford truck, all that work can be done for about 50 cents.

This is the correct take.

The F-250 series started at around $6,000 in 1980. Run that through an inflation calculator and it comes out to about $20,100 in late 2020 money.

But the government of the USA exists primarily to enrich the oligarchs. The balance of power, shifting to the people against the interests of the businesses, shifted dramatically away in the past few decades.

I think this is the correct price for a museum quality truck. The reason so few of these survived is self-evident: These were well before the King Ranch, Platinum, and Fuck You, Pay For This Blue Oval Bitch™ trim lines.

And again I say: Get a sales authority, America.