Let's be real…they didn't wait. Fiat finally got them an "in", and a legitimate dealer network.

Shouldn't the ad be in the voice they want to create for the brand? And, I'll restate that W+K gets the kudos. They continue to make evocative ads for brands that are anything but.

The ad is so far off from the intended demographic of the lackluster Ghibli. As BrownDogWelding said, "Makes no sense for the Ghibli. That's a blue collar gut check American pride commercial, nothing about it says Maserati."

No. No they didn't. And let's remember who owns whom. If one were in agreement with this declaration, it would be Fiat that just won the Super Bowl. Thanks again to Wieden+Kennedy, as they are the ones who continue to impress. Regardless, Jaguar USA killed it with one Tweet: https://twitter.com/jaguarusa/stat…

Something about that quarter panel is very Tiburon-esque.