The A3 Cabrio will start at $40k? Seriously? The current A4 starts at $33k and the S4 starts at $48k. Even the A5 starts at $39k. This thing needs to start at $31-32k to lure customers to the brand with the S3 being about 40-41k. But at that price, they'd be stealing sales from the VW Eos ($35k), so that doesn't work…