This is happening because the Giulia is a very important car for FCA and They can’t seem to provide car journalists with working press cars.

OMG racists!

It’s funny how compatible a match Fiat and Chrysler were for each other.

What a perfectly magical illustration of the demographic.

Let’s see, lemme grow out my white beard, gain 20 lbs (i need to lose weight) and hang out with racist old fuckers in terrible bars, then go outside to my heavy, slow, loud, expensive bike, don my “for novelty only” half helmet, and go putter home a couple miles. Sounds like fun.

Dentists having midlife crisis who want to look like 1970s hoodlums are H-D’s primary market, they still push that 1970s redneck rebel image but even the dentists having a midlife crisis don’t want to cosplay as 1970s redneck hoodlums anymore.

I thought that’s what this article was...

So much this. When I was 15, Harleys were “for old guys.”

I’ll root for the Millennials on this one.

I only know one guy my age (30) who rides a Harley and he’s the guy who tags me in posts on Facebook about sports news that I’ve already seen.

Corvettes and Cadillacs come to mind.

H-D is basically selling mid-life crisis starter kits

This is all shorthand for “baby boomers are dying what the hell do we do now”

First they won’t buy mcmansions, now they won’t buy overpriced bikes. Is there anything we can’t ruin?

The brand is synonymous with boring mid-life crisis middle aged white guys. No way in hell that is ever going to attract a younger demographic.

Probably not helped by the fact that their dealerships are the most archaic, sleazy places I’ve ever shopped. Lots of condescending salesmen, nothing has a price tag, nobody will tell you the price of a bike until you start the finance process, trash talking other brands and even their own entry level products, etc.

Huh, a company whose image is that their customers are rednecks is doing badly in an economy where people are not wanting to be seen as racist rednecks. Color me shocked.

As an almost millennial that is closing in on the big 4-0, I can say with confidence that Harley-Davidson bikes and the whole “culture” that surround it never did and will never be appealing to me.

the trooper definitely knows better, so double fuck him

True. But I don’t see both hands on the wheel...