Yes. Only things like this happen in America. The rest of the world is perfect, that's why America isn't most often considered the country that leads the rest of the planet.

That would've been easier to know if you'd said it :)

Are you serious? It's the TV ad for PS4!

"Would have pefered PS3 UI, personaly. It's quick, clean and works fast."

Can we all take a paws from the bear jokes, please?

Well, actually..

What, and fully demonstrate the exact thing we all came here to see? Pah! Begone with you and your modern thought, heathen! There's no place for you here!

That's actually exactly true. The only good press that Microsoft has had over the last six months has been in the last three days from Kotaku's constant stream of articles about the Xbox One OS, the 'achievements' for.. watching promoted Amazon content and the guy who got a console early but one that he can't do…

I'll admit it.. You got me right up until the end.

If something is curious enough for it to be shared, it gets passed around and thus exposure. That's exactly what's happened here.

This is all part of us getting great new experiences, right?

The irony is that in you wanting to know the answer, he's succeeding at viral marketing.

Hi! Excuse me, I'm lost - I thought I was in room 1080, but I can only see up to 720?

Because a website doesn't need to recognise time, and is ignorant of loyal readers outside the US (especially dumb since the author is Australian and knows full well what it's like to be in a different time zone).

I a guy who is fascinated by technology that can render life-like graphics.

You are correct that it's catering to an American audience, when in fact it's widely read internationally so the time reference is silly.

I agree, there's a real difference between this trailer and the first - although having previously been wary of the project, I did like the first trailer and now am back to being worried again after this next one!

I'd go further and say it looks awful, to the point I'm surprised anyone at Kotaku would (or could) be positive about it.